Marketing Automation aims to take the effort out of achieving genuinely targeted messaging. What started out as a focus on automating the process of segmenting and targeting for email marketing alone has slowly become more of a cross-channel focus.
With that said, MA can seem like an awfully big mountain to climb for a lot of organisations, especially if channel integration is yet to be completed (or even started).
TFM&A Insights and RedEye ran the Marketing Automation: What does it mean to you? survey to get a feel for how Marketing Automation is perceived and adopted within marketing departments around the UK.
Download the whitepaper for key findings.