Social Media Marketing

Social media marketing has to be focused on using these media to help achieve your marketing objectives – both protecting and expanding your brand.

Monitoring and facilitating customer-customer interaction, participation and sharing through digital media to encourage positive engagement with a company and its brands leading to commercial value. Interactions may occur on a company site, social networks and other third-party sites.

Download the Social Media Marketing eBook  which will teach you the 7 steps to creating a social media marketing plan,  including how to:

  1. Benchmark and set new goals 
  2. Create strategy online
  3. Social media listening and online reputation management 
  4. Content and engagement strategy
  5. Create a communications strategy for social media
  6. Implement social media marketing
  7. Social media optimisation

Get your free copy now by downloading the Social Media Marketing guide.

Download the Social Media Marketing Plan: Need To Know guide


Online marketplace trends for SMEs in 2016

A number of the online marketplace trends which have been popular among businesses in recent times.

Build social relationships with influencer marketing [Infographic]

Influencer marketing is becoming a quick win for companies looking to acquire new customers, gain credibility and access to larger audiences.

How online review technology affects your SEO

Online reviews go beyond improving your customer service. They help you rank higher online and can be a content goldmine too.

Employee advocacy marketing: How to get started

Employee advocacy has received a lot of attention of late, but have you given it much thought as to how it could work for your organisation?

Hootsuite updates: Pricing, review and pro features

A hub for Hootsuite updates. Click here for the latest on pricing, reviews, pro features and our pick of the Hootsuite blog.

Snapchat’s New Advertising Updates: Why Marketers Should Care

With the recent news that Snapchat will begin adding ads between stories, will this be the end of Snapchat or the start of ads that people may actually be interested in?

TFM’s mega marketing metrics and KPIs glossary

Need help navigating the acronym labyrinth? Don’t know your bounce rate from your backlinks? Let our mighty marketing metrics and KPIs glossary ride to the rescue!

10 tips for developing a customer driven marketing strategy

Finance firm Standard Life, nearly two centuries old, is on a journey to a customer-driven marketing strategy. Conversations are critical, says its marketing head.

The future of Twitter content marketing is in video

Twitter content marketing is all about video, argues Matthew Yeoman: Leading brands like Starbucks and Nike agree.

10 tips for boosting your brand’s YouTube subscriptions

You’ve got an exciting video content plan but want to make sure fans of your brand don’t miss a minute: maximise your YouTube subscriptions with these 10 tips.

Get the TFM Insights newsletter

The latest marketing technology Insights


The Pure360 email maturity benchmarking report [Download]