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Doug Kessler’s insights on insight: how to find that big idea

“I’m working on a mid-funnel piece of content for a certain persona in a nurture stream,” Doug Kessler told another dinner party guest, whose face betrayed clear contempt for the impenetrable jargon of modern marketing. Read More

Penguin 4.0: Google has gone sentient

Google has gone sentient and what you currently understand about Googles policing of the search results has now changed. Read More

Technology for Marketing 2016 in pictures

This morning the UK's smartest marketers traveled to London’s Olympia for Technology for Marketing 2016. Here are the pictures. Read More

How the Times and The Sun embraced digital disruption

Dom Carter, Chief Commercial Officer for News UK kicked off TFM’s Data & Analytics programme and told a packed-out audience how the news giant has embraced digital disruption. Read More

Humans + AI = the future of marketing: IBM Watson opens TFM 2016

Keynote report: IBM Watson CMO Deon Newman speaks about AI-as-assistant, the data deluge and IoT insights Read More

Some stakeholders haven’t a cluedo about content. Deal with them. 

Catherine Toole explains Frankencontent – the monster you create when you try to incorporate everyone’s feedback. Read More

Webinar best practice: What happens when your webinar ends?

After weeks of promotions, hours of preparation and finally, the live event, what happens to your webinar once it’s finished? Read More

The Live Neuromarketing Experiment [Infographic]

These 8 principles of neuromarketing can be used to create jaw-droppingly good emotional experiences. Read More

Webinar best practice: Are your webinars social? [Video]

ON24’s Mark Bornstein provides expert advice in bite-sized portions to help make your webinars a force to be reckoned with. Read More

Dynamic email: 9 ways live-on-the-open content drives results

Here are 9 ways dynamic, personalised emails can transform static campaigns into impressive and exciting emails that make a splash. Read More

Salesforce update: Einstein AI is coming to Marketing Cloud

Salesforce are bringing $600m of investment in Artificial Intelligence to a marketing cloud near you. Read More

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