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How to improve your customer engagement with these 6 steps from Oracle Marketing Cloud

As a marketer, you’re living in the greatest era imaginable. A time when opportunities to connect and engage with customers are limitless, so how can you really engage your prospects? Here are Oracle Marketing Cloud's top tips. Read More

Moving with The Times: How News UK survived digital transformation

The news industry has been disrupted more than most by the rise of new online business models, so it's vital you stay ahead. Here's how The Times and The Sun survived digital transformation. Read More

7 powerful Excel tricks that will boost your survival chances after the apocalypse [Infographic]

Tips and tricks to unleash the full potential of Excel. Read More

How strategic mapping can make martech’s trillion-dollar-a year industry work for you

Where do you stand in the digital maturity curve? How is digital understood? What best represents your digital marketing maturity level? Find out how strategic mapping can work for you. Read More

From Burberry to Skyscanner… the true meaning of a CEO

The role of a CEO has and always will be an interesting and important topic. However, the conversation today has shifted to question the relevance of current CEOs and how they need to adapt to the ‘new normal’. Read More

The do’s & don’ts of marketing automation… what the vendors forget to tell you

The truth about marketing automation and what the vendors aren’t telling you. Here's what you really need to know. Read More

The 10 best free SEO tools recommended by Kelvin Newman [VIDEO]

In these videos Kelvin Newman explains ten of his favourite SEO tools and offers a quick tutorial on how to get started with Google Keyword Planner. Read More

How to do influencer marketing properly [Infographic]

Influencer marketing has been proven to be one of the most effective marketing channels, boosting brand awareness, lead generation and conversions. Find out why in this infographic. Read More

Rise of the marketing cloud: Adobe vs IBM vs Oracle vs Salesforce

Marketing technology is the new battleground of the biggest tech firms; the favoured strategy is to build a comprehensive “marketing cloud”. Who is winning and what’s in it for you? Read More

Marketo updates: Latest news from a marketing automation leader

A hub for Marketo featuring the latest news and updates on pricing, APIs, certification and information about Marketo. Read More

SEO Website Migration Checklist [Download]

This download pulls together a comprehensive to-do list of everything you need to consider from an SEO point of view when migrating your website. Read More

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