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What’s up, Watson? The past, present and future of cognitive marketing

IBM Watson Marketing’s UK Business Manager explains what’s possible with the aid of cognitive assistance, what’s to come and why Watson leaves its competition in the dirt. Read More

Snapchat Spectacles released and why it matters to marketing

Snapchat Spectacles are everywhere. Here's why it matters to marketing. Read More

4 Insider Tips for Successful B2B Lead Generation [Download]

These four insider tips will help you achieve unprecedented lead generation success. Read More

MailChimp named one of the most innovative companies of 2017

The latest MailChimp updates. Including reviews, pricing, templates, tutorials and our pick of blog posts. Read More

A taste of its own medicine: Why even Adobe needed a digital transformation

Adobe EMEA’s Head of eCommerce is candid about the firm’s own digital transformation over the last five years in order to be able to practice what it preaches. Read More

Gumtree get to grips with its data

Leading listings site Gumtree on the benefits of a DMP and how to choose between the software giants. Read More

Martech Mind – Key questions to ask your vendor

With a dizzying array of martech out there, how do you separate the wheat from the chaff? Read More

13 logo design trends to watch for in 2017 [Infographic]

Your logo identifies your brand in the market, so it's important to get it right. Read More

Hootsuite buy AdEspresso, take a slice of Facebook and Instagram advertising

A hub for Hootsuite updates. Click here for the latest on pricing, reviews, pro features and our pick of the Hootsuite blog. Read More

GDPR, irresponsible marketing and racist bots

A panel of digital marketing experts explores the coming AI tide, regulations around data and potential marketing mess-ups. Read More

An open letter to Marketing Technology vendors

A wishlist from marketers who need just a bit of help to adopt new technologies. Read More

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