Marketo summit: The Marketing Nation Summit
Taking place in Las Vegas from May 9-12 2016, The Marketing Nation Summit is Marketo’s branded conference, with Arianna Huffington and John Legend among this year’s keynote speakers.
Previous years have seen the summit based in San Francisco in early April with 2015 enjoying an international roadshow which visited various US cities as well as the UK, Germany, Paris, Canada and Australia.
Marketo updates: What’s the latest news?
MAY 2016 – Acquisition
Marketo has been acquired by Vista Equity Partners for $1.79 billion, taking the company private again – TFM.
CEO Phil Fernandez stated that:
“The acquisition will allow Marketo to continue to focus on customer success and to remain the independent category leader, continuing to set the agenda for product innovation and thought leadership for the entire digital marketing industry.”
MARCH 2016 – Strategic partnership
Marketo is teaming up with consulting firm Accenture to help it land big, strategic accounts/ This upmarket mission will put its sales team in direct competition with the likes of Oracle and Salesforce – Fortune.
MARCH 2106 – Board reshuffle
Three existing Marketo executives will fill new roles: Fred Ball (former CFO) becomes executive vice president and chief administrative officer (CAO); Brian Kinion becomes senior vice president and chief financial officer (CFO); and Jason Holmes (former CCO) is promoted to executive vice president and chief operating officer (COO) – PR Newswire.
FEBRUARY 2016 – C-Suite appointment
Marketo hires its first chief security officer, 25-year veteran Jason Hoffman – CSO Online.
Marketo pricing: How much is it?
Marketo’s 2016 pricing is a little tricky to pin down, especially on its website – possibly because of the “desperate price competition coming from the large suite vendors” identified by Phil Fernandez, Marketo CEO.
Marketing Automation and G2 Crowd note Marketo’s three packages starting from $895 per month for Spark; Standard starts from $1,795 per month; Select is from $3,195.
Marketo offers a number of solution bundles including email marketing, lead management, consumer marketing, customer base marketing and mobile marketing – you’ll need to contact sales to find out more about pricing for these and enterprise packages.
Capterra published a marketing automation roundup in 2014, at which time Marketo’s three packages were priced as such: Spark (starting at $1,195 per month), Standard (starting at $1,995 per month) and Select (starting at $3,195 per month). In 2013, The Sales Lion published an in-depth look at Marketo, Pardot and Eloqua including a Total Cost of Ownership chart, finding that a mid-tier package would come to $47,940 a year for Marketo Standard.
Marketo API: What’s available?
Marketo offers a number of REST APIs including for leads, lists, campaigns, activities and more. These allow for the manipulation of data stored within Marketo.
Other REST APIs are covered on the Getting Started page, while developers can dive in with the Quick Start Guide.
Marketo also offers SOAP APIs.
Don’t know your API from your elbow? Our sister site eCommerce Insights took a top level look at the meaning of APIs.
Marketo certification and training
There are three certifications available from Marketo directly, for active customers only:
- Certified Expert – involving the completion of the relevant learning path in Marketo University and passing a 90 minute exam.
- Certified Revenue Cycle Analyst – involving the completion of the relevant learning path in Marketo University and passing a 90 minute exam.
- Certified Consultant – this involves a 2-day workshop (the fee is $1995), strategy project and presentation in addition to a 90 minute exam.
Marketo have published a certification FAQ PDF.
Marketing Rockstar Guides has a few extra tips for people thinking about getting certified (for Marketo, that is).